Herausgeber*in: Journal of Fashion Marketing and Management
Autor*in: Tara Springer, Alice Payne, Gary Mortimer
Schlagwörter: Arbeitsbedingungen, Fast Fashion, Konsummuster, Konsumkritik, Nachhaltig Konsumieren
Kurzbeschreibung:
Despite publicised worker-welfare violations, many fashion retailers continue to post record sales and profits, indicating that consumer concern does not always translate at the cash register. Research has shown that worker welfare is a less salient area of concern for fashion consumers, and the aim of this research is to investigate the reasons why this may be the case.
Due to the exploratory nature of the research, a qualitative methodology was deemed the most appropriate. Twenty-one semi-structured interviews were conducted with Australian fast-fashion consumers to investigate the underlying reasons worker-welfare violations are less likely to elicit pro-social consumer behavioural change and are a less salient area of concern.
Erscheinungsjahr: 2021
Sprache: Englisch
Umfang: 42 Seiten
Zielgruppe: Studierende, Dozierende
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